Our Process

Behold, the demi-glace.

The leaders we serve hold patents and PhDs, blueprints and business plans. They’re accomplished pros who could fill tomes with their knowledge. And often, they do.

Our aim is to extract their genius, boil it down like a rich demi-glace, and package it for easy absorption.

To get there, we pore over shoeboxes of crinkled attempts and listen to voice memos recorded between meetings and aboard flights. We ask questions that strip away jargon and pose hypotheses that strike at differentiation.

Our goal? World-class products and perspective-shifting ideas, packaged in concise and compelling narratives that earn the attention they deserve.